After launching Swadeshi Samriddhi SIM cards for the employees and office bearers of Patanjali, Baba Ramdev on Wednesday launched an Indian alternative of messaging app WhatsApp, dubbed as ‘Kimbho’. Reports said that the messaging application under Ramdev’s flagship company Patanjali aims to compete with WhatsApp. The application has been made live and can be downloaded via Google Play Store. “Kimbho is a real-time messaging app.
Kimbho empowers private and group chat with free phone and video calling. It has dozens of amazing features to share text, audio, photos, videos, stickers, quickies, location, GIF, doodle and more,” reads the info of messaging app on Google Play.

While informing about the launch of Patanjali’s “Swadeshi” app, company’s spokesperson SK Tijarawala tweeted, “Now Bharat will speak. After launching sim cards, Baba Ramdev has launched a new messaging application called Kimbho. Now Whats App will be given a competition. Our own #SwadeshiMessagingplatform. Download it directly from Google Play Store.” In another tweet, he shared the details about the name “Kimbho”, which is a Sanskrit word and is used to ask how the other person is doing.


The launch of the Swadeshi messaging app has sent the Twitterati into a frenzy, and it seems like Baba Ramdev has provided another suitable topic to netizens to troll him with. The hashtag #Kimbho started to trend on Twitter and following it were some hilarious trolls by the Twitterati. While some of the micro-blogging site users complained about the technical errors that the app is carrying, some were seen seeking permission to download the app as they were non-vegetarian. However, a few praised the app too.

Here are some of the tweets:

On Sunday, Baba Ramdev’s Patanjali offered a phone SIM card using which one would be able to make unlimited calls across the country and avail 2 GB data pack and send 100 SMSs with a recharge of just Rs 144. According to reports, only Patanjali employees and office bearers will get the benefits of the SIM card.


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Surbhi Sharma